My Story

Thanks for visiting my portfolio site. I'm Rachel Smith and love writing marketing content and content strategy development. Seriously.

 

I'm a Floridian in Utah who started in advertising, then shifted to a digital marketing focus and loved strategies and writing. I quickly learned that most marketing jobs in my old town were general marketing positions. Don't get me wrong, I do love the soup-to-nuts, start-to-finish of full marketing campaigns. But I wanted a niche.

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So I started to study. I earned a Digital Marketing Certificate from Springboard E-Learning as well as the HubSpot Inbound Marketing certificate, and Google Analytics certificate. Through the process, however, I realized that my passion is in the creation of copy and strategies.

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I love learning about the desired audience (and competition), creating a plan to identify where, when and how we should communicate to that audience, writing the copy to reach and engage with that audience, seeing what the data tells us works (and doesn't), make adjustments, and then do it again.

 

I bring a wide range of marketing and advertising experience to help develop successful marketing content strategies and unique copy.

I am able to leverage the following marketing channels and tactics:

• content marketing

• social media

• email marketing & e-newsletters

• search engine optimization (SEO)

• paid search 

• paid social

• inbound marketing 

• persona development 

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Some Other Things About Me:

problem solver  -  cook & food lover  -  strategist  -  team player & independent worker  -  dog mom  -  brainstormer  -  writer  -  continual learner  -  questioner  -  crafter  -  fan of the arts - organizer  -  outdoor enthusiast  -  self improvement junkie